S.W.O.T.: Can a Business Strategy Guide The Path To Your Goals?

Repost from a November 2017 LinkedIn article written by Dr. Lauren Meeks

Let’s take a business strategy and apply it to ourselves………

Many of us go to work every day and do our best to meet and exceed the goals of the organizations we work for. Yet, often we fail to invest the same level of thought, preparation, and energy, into the development of our own personal and professional brand.
One mistake that I repeatedly made was relying on my supervisors to give me the professional experience I was looking for.

Let me explain.

Like many of us, I have transitioned through several roles in my career. Throughout this process, I have acquired a variety of interest in various skills.
Sometimes the opportunity to develop these skills were provided. Sometimes they were not. Often, they were completely ignored.
So, I learned to make my own path. But, not without first completing a full self-evaluation. As a person who appreciates the process of strategic planning, I have always enjoyed conducting strengths, weakness, opportunities, and threats (S.W.O.T.) analysis within the organizations I have worked for.
SWOT.jpgThe process of conducing S.W.O.T. analysis allows organizational stakeholders to determine what practices work well, identify potential barriers, and develop pathways to long-term sustainable growth. Guess what? You are your greatest stakeholder!

Consider the following:

Strengths: What do you do well? I mean really do well. Try not to focus on others perception of you. Focus on the things that matter most to you.

Weakness: Let’s be honest. What are your excuses? What reasons do you give yourself for not meeting your goals? Don’t beat yourself up about them. But, acknowledge them. Write them down. Ponder their existence.

Opportunities: What external opportunities are available to you? Have you considered taking advantage of them? Do they compliment your strengths and help you to overcome your weaknesses?

Threats: Is there a reason why Debbie Downer, Negative Nancy, and Harry Hippie are still members of your intimate circle? More than likely, they serve more as a threat to your success. Consider recruiting new friends. Specifically, the type of people who will support and encourage you.

Invest in yourself.  Consider joining a new professional association.
And most important, write down your goals! In fall of 2017, I wrote down my goals for 2018.  I woke up on January 1, 2018 and decided that I was going to develop a brand. And from that, Confessions Of A Melanated Queen was born!

Confession 4

Remember, never settle for the limits others place upon you.
What are your thoughts? Have you conducted a personal S.W.O.T. analysis?


Dr. Lauren Meeks

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